1879-1936 OSKAR BARNACK
The Leica mythology states that “Leica products enjoy a cult status: on one hand they are highly refined designs that are fabricated with unequaled mechanical and optical precision. On the other hand, they have an extraordinary aura that can evoke feelings and emotions. And it is precisely this unique combination of that warm aura and bold, perfect technology that created the Leica mystique. A person who reaches for a Leica is not just opting for a particular camera, but also for an exquisite new internal attitude that will affect this person’s way of taking pictures, it will even determine it”.Who started this mystique? Oskar Barnack.